ONEUS's 5th Japanese Single 'Under' Chosen as June Opening Theme for NTV's 'Buzz Rhythm 02'A · FULL TRANSLATION
- ONEUS's much-anticipated 5th Japanese single 'Under' nears release
- Chosen as June opening theme for NTV's 'Buzz Rhythm 02'
- Expands the Japan market via a music-show exposure slot
- Continues K-pop groups' deep channel-building in Japan
A single landing a famous music show's opening theme looks like mere promotion, but behind it is K-pop's carefully calculated channel strategy in Japan. For Korean acts, Japan is the largest record market after home, and deepening the fan economy takes more than concerts—it needs songs appearing repeatedly in mainstream media's daily exposure.
The value of the "opening theme" slot is high-frequency, passive contact—played at the top of the show each week, it plants the song in the ears of non-core fans, a key step from "existing fans" toward "mass recognition." For the label, it is a bargain: one song for weeks of free, high-quality exposure.
For Taiwan's content and talent management, it underlines the essence of overseas market-building: a breakthrough rests not only on the work itself, but on securing a fixed slot in local mainstream media—channel is influence.
ASIA NEXUS ENTERTAINMENT Co., Ltd. announced that the much-anticipated 5th Japanese single 'Under' by the boy group ONEUS has been chosen as the June 2026 opening theme song for Nippon Television's music program "Buzz Rhythm 02."
Being selected as a famous music show's opening theme means the song will play at the top of the program each week, giving ONEUS high-frequency, steady exposure in the Japanese market. For K-pop groups deepening their presence in Japan—a major global record market—expanding mass recognition through a fixed mainstream-media slot is an important step in broadening the fan economy.
Through the new single and the program tie-up, ONEUS aims to further consolidate its popularity in Japan and expand the group's influence in overseas markets.