FORCIA Confirmed for MLIT's FY2026 'Tourism MaaS Promotion Project', With Toyota Financial Services as LeadA · FULL TRANSLATION
- FORCIA joins MLIT's FY2026 Tourism MaaS promotion project
- Project led by Toyota Financial Services (TFS)
- Focuses on MaaS (Mobility as a Service) in tourism
- A public-private project backed by national budget
FORCIA joining the Tourism MaaS Promotion Project, led by Toyota Financial Services and backed by MLIT, ties two buzzwords together, tourism and MaaS, reflecting Japan's national-level bet on Mobility as a Service.
MaaS's core is integrating scattered transport, lodging and ticketing into a single interface so travelers can plan and pay for an entire trip in one place. Applied to tourism, it lays a seamless digital journey for inbound and local travel. Notably, the lead is Toyota Financial Services rather than the automaker itself, hinting that the auto industry is shifting from selling cars to selling mobility services.
As mobility itself becomes a subscription service, the old boundaries between transport and tourism are being redrawn.
FORCIA Inc. (headquarters: Shinjuku, Tokyo; president and representative director: Hiroko Yashiro) has announced that it has been confirmed to participate in MLIT's FY2026 Tourism MaaS Promotion Project, led by Toyota Financial Services Corporation (headquarters: Nagoya, Aichi; hereinafter TFS) as the project's lead entity.
The core of MaaS (Mobility as a Service) is integrating scattered transport, lodging and ticketing into a single interface so travelers can plan and pay for an entire trip in one place. Applied to tourism, it amounts to laying a seamless digital journey for inbound and local travel.
Notably, the lead entity is Toyota Financial Services rather than the automaker itself, indicating that the auto industry is shifting from simply selling cars toward providing mobility services.