Jp¥online 中文EN2026/06/04
MARKETS & FX

iai Uses Generative AI to Produce a Concept Video for the 'Greater Shibuya' Pilot by SoftBank, Tokyu Land and OthersA · FULL TRANSLATION

Source: PR TIMES· Published: 2026/06/04· Section: MARKETS & FX
# generative AI# urban development# Greater Shibuya# Tokyu Land# iai
Key Points
  • iai joins the 'Greater Shibuya' pilot by SoftBank, Tokyu Land and others
  • Uses generative AI to produce an urban-development concept video
  • Combines AI content generation with urban redevelopment
  • Demonstrates generative AI in real commercial practice
Analysis

iai using generative AI to make a concept video for the Greater Shibuya development by SoftBank and Tokyu Land is a small but concrete case of AI in practice, showing how generative AI is rapidly seeping into the daily workflow of urban development and commercial planning.

The value lies in restructuring cost and speed. Concept videos once required heavy design, 3D and post-production labor over long, expensive cycles; generative AI sharply shortens the distance from idea to visualization, letting developers communicate their vision faster and cheaper. This is especially crucial for large real-estate projects that must constantly tell a story to investors, government and citizens.

AI's real impact on creative industries may lie not in replacing anyone but in making visualized imagination an affordable basic tool for all.

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Full Translation
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iai Inc. has announced that it used generative AI to produce a concept video in the 'Greater Shibuya' pilot project advanced by operators including SoftBank and Tokyu Land.

Producing such concept videos once required heavy design, 3D modeling and post-production labor over long, costly cycles; with generative AI, the distance from idea to visualization is greatly shortened, letting developers communicate their urban-development vision more quickly and economically.

For large real-estate projects that must continually communicate their vision to investors, government and citizens, this approach is especially valuable, and it shows how generative AI is gradually permeating the actual workflow of urban development and commercial planning.

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