Industry-Leading 80% Heat Shielding! 'SPACECOOL Type2' Radiative-Cooling Parasol Opens for Pre-Order TodayA · FULL TRANSLATION
- SPACECOOL launches the 'SPACECOOL Parasol Type2,' open for pre-order today
- It uses a radiative-cooling material that sheds heat into space for zero-energy cooling
- It claims an 80% heat-shielding rate, the highest among parasols
- It is made and sold by SPACECOOL, developer of the material
A parasol that "radiates heat into space" embodies how radiative cooling—one of the most watched passive-cooling technologies—is reaching consumers. Rather than consuming power, it uses special materials to radiate heat as infrared back into space for "zero-energy" cooling—compelling amid extreme heat and energy-saving pressure.
Commercially, this materials-science deep tech is descending from B2B uses like building facades and vehicles to high-frequency, tangible consumer goods like parasols, turning abstract tech into a "feels cooler" selling point. Japan's long accumulation in functional fibers and materials is precisely its edge in commercializing lab results.
As "fighting extreme heat" becomes a necessity, will such deep-tech consumer goods be everyday climate adaptation—or another wave of green marketing?
SPACECOOL Inc. (headquartered in Minato, Tokyo; Representative Director and CEO Masahiro Suemitsu; hereafter "the Company"), which develops and sells the radiative-cooling material "SPACECOOL" that sheds heat into space to achieve zero-energy cooling, has announced that pre-orders for the "SPACECOOL Parasol Type2" open today.
The product uses the Company's radiative-cooling material, which radiates heat into outer space to deliver cooling without consuming electricity. Its heat-shielding rate reaches 80%, the highest level among parasols.
Against a backdrop of frequent extreme heat and rising demand for energy savings, the Company aims to offer consumers a heat-protection option that is both functional and environmentally friendly through technology rooted in materials science.