CONSUMER & RETAIL
Workman's Wearable Freezer Sells Out Fast - Now Targeting 5 Billion Yen
# Workman# cooling wear# heat economy# functional apparel
Key Points
- Peltier cooling vest designed for 45-degree heat scenarios
- Sold out by May last year; 250,000 units planned for 2026
- Consumer expansion targets 5 billion yen in sales
Analysis
Workman's Peltier-powered cooling vest — built for 45-degree heat — nearly sold out by May last year; this year's plan is 2.5x the stock at 250,000 units, targeting 5 billion yen. Permanent extreme summers are turning jobsite gear into a mass consumer category.