TAIWAN-JAPAN & GLOBAL
Rivian Starts R2 Deliveries: a $44,990 Bid for the EV Mass MarketA · FULL TRANSLATION
# Rivian# R2# electric vehicles# EV market
Key Points
- First customer deliveries of the midsize R2 SUV began June 9
- The cheapest variant lists at $44,990, far below the $70,000-plus R1 line
- Company-wide profitability hinges on the Georgia plant's 2028 ramp-up
Analysis
Rivian began delivering its midsize R2 SUV, with the entry model at $44,990 — a sharp step down from the $70,000-plus R1 line. Per-unit margins should turn positive in 2026, the CEO says, but company-wide profit waits on the Georgia plant's 2028 ramp. Mass-market EVs live or die on production scaling.