CONSUMER & RETAIL
'Wearable Ice Packs' Get Plus Sizes: The Niche Haruyama Spotted
# Haruyama# cooling pack# plus size# niche market# consumer goods
Key Points
- Haruyama launches plus-size wearable cooling packs
- Targeting overlooked larger-size cooling needs
- Entering the summer market via a niche product
Analysis
Haruyama launches plus-size wearable cooling packs, targeting overlooked larger-size cooling needs — a neat case of finding a niche, where the group mainstream brands ignore becomes a blue ocean.