Booking.com Hosts Regional Tourism Event Using 370M ReviewsA · FULL TRANSLATION
- Booking.com Japan held an event on the future of regional tourism.
- It used AI and 370 million global reviews to read regional potential.
- The focus is steering visitors from big cities to regions.
Booking.com Japan held an event on the future of regional tourism, using AI to analyze some 370 million global reviews to read regional potential. With inbound visitors heavily concentrated in Tokyo, Osaka and Kyoto, dispersing them to the regions is a core challenge. The signal for hospitality operators: review data is a new marketing weapon, and regional inns that learn to use data and platform resources are best placed to capture the next wave of inbound growth.
Booking.com Japan held an event themed on depicting the future of regional tourism, using AI to analyze roughly 370 million accommodation and travel reviews accumulated globally on its platform to read new possibilities for regional tourism. Faced with visitors concentrating in major cities, the event focused on steering travelers to the regions, uncovering distinctive local attractions, and how operators can leverage data and digital tools to raise regional tourism's appeal and capacity.