MARKETS & FX
Car Subscription Niconori Tops Online Market for 4th Straight YearA · FULL TRANSLATION
# car subscription# Niconori# inflation
Key Points
- Car-subscription service Niconori topped the national online market for a 4th year.
- Consumers still take new cars via subscription despite high prices.
- It reflects a shift from buying to subscribing.
Analysis
Car-leasing service Niconori said it topped the national online market for a fourth straight year. Despite high prices, many consumers opt to hold a new car via fixed monthly subscription, reflecting a growing shift from outright buying to subscribing, spreading a big purchase into monthly fees that suit cash-flow-sensitive buyers.