MACRO & POLICY
Tourism Agency, MOFA and JATA Join Forces to Promote Inbound TravelA · FULL TRANSLATION
# Tourism Agency# JATA# inbound travel
Key Points
- The Tourism Agency, MOFA, JATA and foreign tourism boards in Japan are cooperating.
- The focus is promoting inbound travel and improving reception.
- It shows public-private collaboration reinforcing tourism-nation policy.
Analysis
The Japan Tourism Agency, the Foreign Ministry, the Japan Association of Travel Agents (JATA) and the council of foreign tourism boards in Japan are joining forces to promote inbound travel and improve the reception environment. With the visitor mix shifting and Chinese arrivals down, this cross-ministry, public-private effort shows Japan turning its 'tourism nation' slogan into concrete action on diversifying sources and lifting service quality.