Nissan's New Kicks Starts Under 3 Million Yen on Third-Gen e-POWER

Nissan launched its new compact Kicks SUV on June 18, starting under 3 million yen with third-generation e-POWER and e-4ORCE, billed as a spark for the company's turnaround. Amid EV-transition and financial pressure, whether this popular model lifts sales is central to Nissan's revival. The strategy is clear: affordable price plus upgraded tech to attack the fiercely contested compact-SUV segment. For observers, it reflects legacy automakers' pragmatic balancing of pure EV and hybrid — in markets where charging infrastructure and EV cost remain hurdles, plug-free electric drive like e-POWER stays a strong transitional answer. Nissan is betting its comeback on a mainstream SUV being new enough and sweet enough on price to win buyers back.