CONSUMER & RETAIL
shueisha-book-non-choosing-consumption-ai-era-valuesA · FULL TRANSLATION
# consumer behavior# AI era# Shueisha# values
Key Points
- Kuga Naoko's 'Non-Choosing Consumption: Life and Values in the AI Era' is out from Shueisha Shinsho
- Explores how AI reshapes consumer choice and lifestyles
- Approaches AI's daily reach via consumption
Analysis
Shueisha Shinsho released Kuga Naoko's 'Non-Choosing Consumption,' on how AI reshapes choice and consumption. As algorithms pre-filter for consumers, 'not choosing' becomes the norm - a consumer-side lens for those thinking about brands and marketing in the AI era.