CREATOR ECONOMY
architect-celebrity-power-ranking-detergent-cm-analysisA · FULL TRANSLATION
# endorsement performance# celebrity ranking# CM marketing# data report
Key Points
- Architect publishes a corporate report
- Uses its 'celebrity power ranking' to analyze detergent and softener CM endorsers
- Productizing endorsement performance as sellable data
Analysis
Architect published a report using its celebrity power ranking to analyze detergent and softener CM endorsers. Turning endorsement performance into a sellable data product is a common monetization for Japanese marketing-research firms - reference data for those picking endorsers.