CREATOR ECONOMY
hakuhodo-dy-develops-engagement-bloom-wave-influencer-toolA · FULL TRANSLATION
# influencer marketing# Hakuhodo DY# KOL# ad tool
Key Points
- Hakuhodo DY group develops influencer-marketing tool ENGAGEMENT BLOOM WAVE
- Built jointly by Hakuhodo Technologies and Hakuhodo DY ONE
- A major ad group productizing influencer marketing
Analysis
Hakuhodo DY group built influencer-marketing tool ENGAGEMENT BLOOM WAVE with its tech and media units. A major ad group productizing influencer marketing shows KOL marketing in Japan moving from ad hoc to systematic - a maturity signal for the creator economy.