CREATOR ECONOMY
VIAGE's Popular 'TOLEETY' Bra Marks 2nd Anniversary With a New ColorA · FULL TRANSLATION
# VIAGE# bra# collaboration# Murashige# sale
Key Points
- VIAGE's TOLEETY bra marks its 2nd anniversary.
- A new 'adult beige' color with idol Anna Murashige launched June 24.
- Paired with anniversary sales.
Analysis
VIAGE's popular TOLEETY bra marks its second anniversary, launching a new 'adult beige' color with idol Anna Murashige on June 24 alongside anniversary sales. Pure promotion, but it shows Japan's intimate-apparel market still leans on idol tie-ups and limited colors for buzz.