JR Central x Jujutsu Kaisen in Nagoya: A Railway Uses Anime IP to Steer Tourists to the RegionsA · FULL TRANSLATION

JR Central partnered with the hit anime Jujutsu Kaisen for a special 'explore by Shinkansen in Nagoya' campaign. Such railway-plus-anime tie-ups are now standard for Japanese regional tourism: fan 'pilgrimage' enthusiasm channels crowds from Tokyo and Osaka hubs to secondary destinations like Nagoya, lifting tickets, lodging and local spending. It shows how Japan turns content IP into tourism cash flow — anime as visitor infrastructure. Operators who track these tie-up schedules know in advance which city will see which crowds, and can design trips, products and room types accordingly.