REAL ESTATE & TOURISM
survey-birthday-date-onsen-hotel-stay-most-appreciatedA · FULL TRANSLATION
# lodging spending# onsen# experience economy# emotional spending
Key Points
- A survey says an onsen or hotel stay is the most appreciated birthday-date gift
- 44% of men and 57% of women want a surprise
- Shows the weight of stay-experiences in emotional spending
Analysis
A survey found an onsen or hotel stay is the most appreciated birthday-date choice, with most women wanting a surprise. Placing stay-experiences atop emotional spending is a useful demand signal for lodging and onsen operators - experience and ritual are what hotels can sell beyond price.