CONSUMER & RETAIL
maltice-clear-ice-maker-tsuhan-no-tora-crowdfunding-hitA · FULL TRANSLATION
# clear ice maker# crowdfunding# D2C# Tsuhan no Tora
Key Points
- Balloon's home clear-ice maker MALTICE passes 100 million yen in cumulative crowdfunding
- Its CEO appears on YouTube's 'Tsuhan no Tora' to pitch sales
- A crowdfunding hit moving to a show channel
Analysis
Balloon's home clear-ice maker MALTICE passed 100 million yen in crowdfunding, with its CEO pitching on YouTube's 'Tsuhan no Tora.' Moving a crowdfunding hit to a show channel is a common path for Japanese D2C small appliances - using buzz and content to scale a single hit, with durability the question.