CONSUMER & RETAIL
swimmer-new-products-at-100-yen-shop-seriaA · FULL TRANSLATION
# SWIMMER# Seria# 100-yen shop# goods brand
Key Points
- Popular goods brand SWIMMER launches new items at 100-yen shop Seria
- Rolling out from late June
- A popular goods brand moving into the 100-yen channel
Analysis
Popular goods brand SWIMMER, via IP FOUR, launched new items at 100-yen shop Seria from late June. Popular brands moving into the 100-yen channel to scale distribution and exposure is a common Japanese goods-brand path; 100-yen shops remain a window on Japan's value consumption.