CONSUMER & RETAIL
charles-keith-summer-9-city-style-looksA · FULL TRANSLATION
# CHARLES & KEITH# affordable fashion# styling# consumer market
Key Points
- Fashion brand CHARLES & KEITH unveils 9 summer city-style looks
- Built around popular bags and shoes
- Seasonal marketing by an affordable fashion brand
Analysis
Singaporean fashion brand CHARLES & KEITH unveiled 9 summer city-style looks centered on popular bags and shoes. Affordable fashion sustaining buzz and footfall via seasonal styling is routine brand work; for Japan's consumer market, such Asian value-brand campaigns are a small gauge of spending power.