CONSUMER & RETAIL
hadabisei-choi-sanrio-limited-design-collabA · FULL TRANSLATION
# Hadabisei CHOI# Sanrio# IP collab# FMCG
Key Points
- Kracie's medicated-care series Hadabisei CHOI launches Sanrio character limited designs
- Collab packaging with Kuromi, Pompompurin and Hangyodon
- Daily-goods using IP tie-ups to lift sales
Analysis
Kracie's medicated-care series Hadabisei CHOI launched Sanrio character limited designs with Kuromi, Pompompurin and others. Daily goods lifting sales via popular-IP packaging is standard FMCG differentiation in Japan; Sanrio's evergreen appeal makes such tie-ups a steady sales boost.