'#Oshi-Messe' Targets the No-Gifts Era by Digitizing Fan SupportA · FULL TRANSLATION
# Oshi-Messe# fan culture# fan economy
Key Points
- '#Oshi-Messe' offers a new way to support stars in the no-gifts era
- Expands B2B and promoter reach after Musicman coverage
- Fan support culture goes digital
Analysis
As more agencies ban or limit gift-giving, traditional fan support is shifting. The '#Oshi-Messe' service targets this gap by turning support into digital messages, and is expanding toward corporate and event-promoter clients on the back of Musicman coverage—a snapshot of the fan economy seeking new monetization as norms change.