New Silicone Colored-Contact Brand 'ONE DOLL.' Debuts With Model Rei KuromiyaA · FULL TRANSLATION
# colored contacts# circle lens# beauty
Key Points
- New silicone colored-contact brand 'ONE DOLL.' launches
- Rei Kuromiya as image model, three colors
- The beauty contact-lens market keeps segmenting
Analysis
A beauty brand launched 'ONE DOLL.', a new silicone colored-contact (circle lens) brand with REIRIE's Rei Kuromiya as image model, in three colors. Colored contacts are a steadily growing category in Japan's and Asia's beauty market, with new brands entering niche segments via material and endorsement—a typical consumer-product launch.