'Non-Melting Ice' GRACIA TITAN PLUS Launches on MakuakeA · FULL TRANSLATION
# Makuake# crowdfunding# consumer product
Key Points
- 'Non-melting ice' GRACIA TITAN PLUS goes on pre-sale on Makuake
- Claims to hold below 0C for long periods, preserving first-sip taste
- A consumer product via crowdfunding
Analysis
GENSEI launched 'GRACIA TITAN PLUS', a 'non-melting ice' claiming to stay below 0C for long periods, on pre-sale via crowdfunding platform Makuake, promising the first-sip taste lasts to the end. Testing a summer consumer product through crowdfunding is a common commercialization route—a consumer-gadget crowdfunding release.