Japan Inc. Bets on Content: METI Names IP360 'Toward 20 Trillion Yen' GranteesA · FULL TRANSLATION
- Twin Engine is selected for METI's FY2025 supplementary content-industry growth investment program
- The program, 'IP360 -Toward 20 Trillion Yen-', targets a 20-trillion-yen content sector
- For readers: Japan treats anime, games and film as a national export strategy
- State subsidies for overseas expansion mean stronger global pushes for Japanese IP
Animation firm Twin Engine was selected for METI's FY2025 supplementary 'content-industry growth investment' program, boldly named 'IP360 -Toward 20 Trillion Yen-'. The point is less one company's grant than the national will it signals: Japan treats anime, games, film and publishing as an export strategy alongside cars and chips, spending public money to help firms expand abroad. Against depopulation and shrinking domestic demand, Japan plans to earn from the world by selling culture, and the government is putting real money behind it. For readers there are two angles: opportunity, as faster IP exports lift demand for licensing, localization, merchandise and collaborations that Taiwanese firms can serve; and policy, as Japan's 'clear target plus budget plus overseas push' is a model worth studying. Watch progress toward the 20-trillion goal and whether the funds convert into real overseas revenue.
Twin Engine Inc. (HQ: Shinjuku, Tokyo; Representative Director: Koji Yamamoto) announced it has been selected for a menu item under METI's FY2025 supplementary 'content-industry growth investment support program, IP360 -Toward 20 Trillion Yen-.' The program aims to strengthen growth investment and overseas expansion in Japan's content industry, pushing the sector toward a 20-trillion-yen scale. Twin Engine will use the support to accelerate development and globalization of its IP.