Osaka Expo Mascot Myaku-Myaku Gets New Leopard-Print Charm MerchandiseA · FULL TRANSLATION
# Expo# EXPO 2025# Myaku-Myaku# merchandise
Key Points
- EXPO 2025 official goods add a Myaku-Myaku leopard-print ball-chain charm
- Expo mascot merchandise keeps expanding
- Licensed goods sustain the event's buzz and revenue
Analysis
Osaka-Kansai Expo (EXPO 2025) official goods added a leopard-print ball-chain charm of mascot Myaku-Myaku. Large expos sustain buzz and revenue through licensed merchandise, and mascot goods are a standard way to monetize event IP while feeding tourism and souvenir spending—an event-IP merchandise development.