A Campaign Offering Original Hello Kitty-Design Goods Kicks OffA · FULL TRANSLATION
# Hello Kitty# Sanrio# character IP# marketing
Key Points
- A campaign offers original Hello Kitty-design goods
- Popular-character giveaways drive participation and spending
- Sanrio IP keeps its drawing power
Analysis
A campaign offering original Hello Kitty-design goods has begun. Using Sanrio's popular character as a giveaway incentive to drive participation and spending is a classic character-IP marketing tactic, again proving Hello Kitty's enduring draw—a character-IP marketing development.