Data One Tops 60 Million Purchase-Linked Ad IDs as Retail Media SwellsA · FULL TRANSLATION
# retail media# purchase data# ad tech
Key Points
- Data One's purchase-data-linked ad IDs exceeded 60 million
- The firm has supported over 1,000 brands
- Retail media is Japan's fastest-growing ad segment
Analysis
Data One announced its purchase-data-linked advertising IDs topped 60 million across 1,000-plus supported brands. Retail media built on real purchase data is Japan's fastest-growing ad segment—post-cookie, the pricing power of actual transaction data keeps rising.