CARTA ZERO Launches docomo data square Ads: 100 Million IDs From Analysis to AttributionA · FULL TRANSLATION
# docomo# ad tech# telecom data# post-cookie advertising
Key Points
- CARTA ZERO began selling an ad service built on docomo's data platform
- It integrates analysis of over 100 million IDs with delivery and effectiveness verification
- Telecom data is the new ammunition of the post-cookie ad market
Analysis
CARTA ZERO launched docomo data square Ads, packaging analysis, delivery and attribution on top of docomo's 100-million-plus IDs. With cookies gone, telecom-grade identity data is the ad industry's most valuable ammunition — and Japan's data-alliance war is heating up.