Furunavi Executive: Reform and Platform Appeal Can Coexist in Hometown Tax
# Furunavi# hometown tax# i-mobile# platform strategy
Key Points
- An i-mobile executive details Furunavi's differentiation strategy
- He argues reform and portal appeal are compatible
- Exclusive gifts become the battleground after the points ban
Analysis
As regulators tighten hometown-tax rules, Furunavi operator i-mobile tells Toyo Keizai that returning to the scheme's origins and enhancing portal appeal can coexist, betting on exclusive regional gifts now that point rebates are banned.