Starbucks Japan Launches U24 Pass: Store-Specific Perks for Customers Under 24
# Starbucks# U24# Gen Z# loyalty marketing
Key Points
- My Starbucks Store U24 starts July 7
- Users aged 12-24 pick a favorite store and get monthly pass perks
- A store-level loyalty play to cultivate Gen Z habits
Analysis
Starbucks Japan's new U24 program lets customers aged 12-24 register a favorite store and receive monthly discount passes there—store-level loyalty engineering that trades discounts now for decades of lifetime value.