taisei-yuraku-jre-ads-condo-advertising-caseA · FULL TRANSLATION
Key Points
- favy reveals a case study of Daishin Yuukaku Property using JR East's JRE Ads for property advertising
- The sales conversion rate for the project is reportedly tripled
- Shows how real estate marketing is rapidly digitalizing and becoming more precise
Analysis
Real estate marketing firm favy has revealed a case study where Daishin Yuukaku Property increased its sales conversion rate by approximately threefold through the use of JR East's JRE Ads. This highlights the shift in Japanese real estate sales from traditional methods to targeted digital and media placements based on transportation data. While the figures are self-reported, their effectiveness can vary depending on the specific case.