tiktok-shop-mobmart-monthly-sales-100-million-yenA · FULL TRANSLATION

TikTok Shop account MOBmart has achieved a monthly revenue of over 1 billion yen one year after its launch, with a single 22-hour live stream generating more than 550 million yen. This demonstrates the rapid growth of social commerce and live streaming sales in Japan, which was previously seen as a market slow to adopt such practices. For those involved in cross-border e-commerce or brand marketing, the potential benefits of live streaming in Japan are worth monitoring.