Sanrio Spring-Mouth Pouch Keychains Hit Capsule ToysA · FULL TRANSLATION
Key Points
- Sanrio character spring-open keychains launched via Chara Eggs
- 1 pull costs 400 yen for all five varieties
- Expected nationwide release starting mid-July
Analysis
Sanrio has introduced a new line of spring-open keychains through Chara Eggs, priced at 400 yen per pull with five varieties. The launch is set to roll out nationally from mid-July. This format, known for its low cost and high collectibility, continues Sanrio's successful monetization strategy.