why-panasonic-founder-two-way-socket-became-a-hit
# Matsushita# Panasonic# business wisdom# demand insight# adoption pricing
Key Points
- ITmedia revisits Panasonic founder Matsushita's hit "two-way socket"
- A classic case of demand insight, pricing and mass adoption
- The old story still teaches today's operators
Analysis
ITmedia revisits an early hit by Panasonic founder Konosuke Matsushita — the "two-way socket" that let households light a room and run an appliance at once when electricity was scarce, nailing a real need. The near-century-old case is still a textbook of Japanese business. His success came not from high tech but from seeing an unmet daily pain and making it affordable and ubiquitous. That "insight plus adoption-pricing" logic holds today, from Workman's value hits to AI pricing: a blockbuster is usually a real need priced so everyone can buy it. Rereading classics beats chasing fads. (From the ITmedia summary.)