How Do 100%-Direct-Booking Inns Do It? CHILLNN's Free Workshop on Value DesignA · FULL TRANSLATION
# lodging operations# direct booking# OTA
Key Points
- Booking-system provider CHILLNN and lodging operator Barnum co-host a free workshop
- The theme: learning value design and fan-building from a 100%-direct-booking inn
- Limited to 100 attendees, aimed at operators seeking to escape OTA commissions
Analysis
CHILLNN, a booking-system provider, and Barnum, which runs regional-revitalization lodging, are co-hosting a free workshop on learning value design and fan-building from inns with 100% direct booking. For lodging operators it hits a core pain point: over-reliance on OTAs (online travel agencies) surrenders hefty commissions, while direct booking keeps guests in-house with healthier margins and relationships. Japan's regional inns are experimenting with this de-platforming trend. Details and registration per the organizers.