Japanese Anime Retailer eeo Opens First Overseas Store in Shanghai to Packed CrowdsA · FULL TRANSLATION
# anime retail# China expansion# Japanese IP
Key Points
- The eeo brand opened its first overseas store in Shanghai's Jing'an Joy City
- Local fans packed the store from opening day
- A new case of Japan's ACG retail model expanding into China
Analysis
Japan's anime retail push abroad landed in Shanghai: eeo's first overseas store opened in Jing'an Joy City to packed crowds. Chinese Gen-Z spending on Japanese IP is pulling content retailers into direct operations — keeping experience and basket size in-house beats licensing out.