Hokkaido Bids for MICE: Ministry Convenes 20th Interagency Meeting on International ConferencesA · FULL TRANSLATION
# Hokkaido# MICE# international conferences# tourism policy# Japan
Key Points
- MLIT's Hokkaido bureau held the 20th interagency meeting on hosting international conferences
- Government support follows a standing cabinet understanding
- MICE offers regional tourism its highest-value visitor segment
Analysis
Japan's transport ministry convened the 20th interagency meeting to promote international conferences in Hokkaido—MICE visitors spend far more than leisure tourists, making conventions a prime route to higher-value regional tourism.