Taiwanese Castella Chain Pops Up at Sengendai Station for One WeekA · FULL TRANSLATION
# Taiwanese castella# Taiwan food# Japan expansion# franchise# pop-up store
Key Points
- Taiwan castella specialist Tairaku Tangao opens a one-week pop-up at Sengendai
- The chain recreates authentic technique with premium Japanese ingredients
- Taiwanese sweets keep expanding through franchising in Japan
Analysis
Taiwanese castella brand Tairaku Tangao opens a one-week pop-up at Sengendai Station from July 21, its jiggly cakes marking Taiwan's food IP push in Japan expanding from bubble tea into baked goods.