The Side Effect of iPhone Price Hikes: Refurbished Sales Jump 900 Percent
# iPhone# refurbished devices# consumer electronics
Key Points
- Back Market reports iPhone 17 refurbished sales up 900% week over week
- Price hikes push consumers toward refurbished value alternatives
- Weak yen and rising prices are polarizing Japan's phone market
Analysis
Demand did not vanish with the price hikes—it rerouted, and the 900% refurbished surge is consumers voting with wallets. With the weak yen making imported electronics permanently pricier, secondary circulation—refurbished, used, rental—is Japan's surest consumer tech growth line.