Booming Abroad, Record Low at Home: Why Japan's Motorcycle Market Shrinks
# Japan motorcycle market# Honda# Yamaha
Key Points
- Japan's domestic motorcycle market has fallen to a record low
- The decline contrasts with strong global sales
- Licensing hurdles, parking, and rising prices drive riders away
Analysis
Motorcycles sell briskly worldwide, yet Japan's home market hit a record low—licensing hurdles, parking scarcity, and rising costs pushing the young away, leaving Honda and Yamaha's homeland as little more than a brand showroom.