Jp¥online 繁中简中EN2026/07/24

US Back-to-School Spending Seen at Record 146.8 Billion Dollars Amid ThriftA · FULL TRANSLATION

Source: JETRO· Published: 2026/07/24 16:15 JST· Section: CONSUMER & RETAIL
# back to school# US consumer# retail spending
Key Points
  • Back-to-school sales are forecast at a record $146.8 billion
  • Surveys show consumers turning more frugal
  • Higher prices, not volumes, drive the record
Analysis

US back-to-school spending is forecast at a record $146.8 billion even as shoppers grow visibly thriftier—paying more while economizing harder, the tariff-inflation consumer economy in miniature.

Read the original (JETRO) → ← Back to home