Geo's Retro Game Business Rebounds With a Tenth of the Stores
# Geo# retro games# sales strategy
Key Points
- Geo stopped selling retro games in 2021 during the pandemic and restarted about six months ago.
- It now runs a tenth of the stores it had before 2021.
- Even so, overall sales have risen to about 1.4 times the earlier level.
Analysis
Taiwanese gamers should pay attention to Geo's retro game sales strategy, which demonstrates that revenue growth is possible even during a pandemic by reducing store numbers and focusing on core products. This model provides valuable lessons for similar businesses.