X Launches New Original Content Rewards Program
- X will start the 'Original Content Rewards' program on September 8.
- It replaces the previous 'Revenue Sharing' model to promote original posts.
- The goal is to increase the number of original contents on the platform.
- The new program will change how content creators earn money.
- X is continuously adjusting its strategy to enhance platform uniqueness.
Taiwan content creators and digital marketers should closely follow X's recent revenue program changes. As one of the world's largest social platforms, X's policy shifts often influence content ecosystems and advertising markets. The new 'Original Content Rewards' program is not just a name change—it clearly sets 'originality' as a core evaluation standard. This will have a deep impact on Taiwan's influencers, self-media, and brand collaboration models.
According to X's official statement, the new program replaces the previous 'Revenue Sharing' model. This means future creators who want to monetize on X must provide more unique content, not just follow trends or repost information. For Taiwan creators, this will raise the creation threshold, but may also bring higher unit prices and more loyal audiences.
X has previously launched several content strategies, such as 'Super Follows' and 'Blue Verification,' but with mixed results. This shift toward original content is similar to YouTube's 'Original Channels' and TikTok's 'Creator Program,' emphasizing platform uniqueness. However, X's challenge lies in balancing 'originality' with 'traffic,' avoiding overly strict moderation that could reduce creator motivation.
Going forward, Taiwan creators and agencies should monitor X's 'original content' growth rate and creator earnings data in Q4 2024. If the new program successfully drives high-quality content, it could help X stand out in the competitive social platform market and bring new opportunities for Taiwan's content industry.