Apple Unveils Its First Foldable iPhone, Priced from About 360,000 Yen in Japan

Apple unveiled its first foldable iPhone at its California headquarters, priced from just over 360,000 yen in Japan. Beyond 'Apple finally has a foldable,' the price band is what matters. At 360,000 yen this phone sits squarely as a luxury, not a must-have upgrade. Apple rarely moves first; it waits for a market to mature, then harvests the premium tier with its ecosystem and brand — arriving late to foldables is exactly that 'not the cheap pioneer, the expensive reaper' playbook. Two implications: on consumption, this price filters out most upgraders, making it a product for loyalists and high-end buyers; on industry, Apple's entry brings a fresh wave of orders across the foldable supply chain — panels, hinges, mechanical parts — where Taiwanese suppliers stand to benefit. Watch actual sales and supply-chain pull, and whether Apple pushes foldables down to a more mainstream price.