Apple's First Foldable, the iPhone Duo, Arrives at Over 390,000 Yen

Apple has finally launched its first foldable phone, the iPhone Duo, priced above 390,000 yen. For readers, the story isn't the spec sheet but the late-mover's calculus: Samsung and Google have sold foldables for years, so Apple can study the pitfalls others hit—hinge durability, screen creases, weight—before making its move. The near-400,000-yen price clearly targets premium early adopters, not volume. Whether this pushes foldables from niche to mainstream depends on yield rates and how fast a cheaper second generation arrives, not launch-day buzz.