Jp¥online 繁中简中EN2026/09/14

Ram-chan's Midnight Free Drink Strategy Attracts Crowds

Source: 東洋経済オンライン· Published: 2026/09/14 06:45 JST· Section: CONSUMER & RETAIL
# Ram-chan# midnight free drinks# ginza
Key Points
  • Ram-chan offers free highball drinks after 9 PM
  • The strategy has drawn significant attention
  • The business claims the move boosts overall revenue
Analysis

Ram-chan's midnight free drink strategy is a novel promotional approach that draws attention, offering a fresh perspective for English-speaking readers. By providing free highball drinks after 9 PM, Ram-chan has successfully attracted crowds and boosted overall revenue. This highlights the importance of creative promotional strategies in a competitive dining market. For consumers, it provides more choices and discounts, while for restaurateurs, it's a way to differentiate themselves and attract customers. Moving forward, it will be interesting to see how this strategy performs in the long term.

Read the original (東洋経済オンライン) → ← Back to home