'Wearable Pillow,' 'Suspicious-Person Parka': Workman's Odd Product Names
# Workman# marketing# naming
Key Points
- Workman keeps launching oddly named items like a 'wearable pillow' and 'suspicious-person parka'
- Quirky names generate buzz, turning product names into free advertising
Analysis
Workman keeps rolling out oddly named products like the 'wearable pillow' and 'suspicious-person parka.' Using offbeat names to spark buzz and drive sales is a recent tactic for the value functional-apparel brand—turning the product name itself into free advertising.