Kirin's Hon-Shibori Debuts a Seasonal Citrus Highball With Rare Bezuka DaidaiA · FULL TRANSLATION
# Kirin# Hon-Shibori# seasonal
Key Points
- Kirin's Hon-Shibori launches a highball using rare Bezuka daidai citrus from Kagoshima
- It is a seasonal item highlighting a rare regional ingredient
Analysis
Kirin has launched a seasonal citrus highball under its Hon-Shibori brand using rare Bezuka daidai citrus from Kagoshima. Making limited-time drinks from rare regional ingredients is a common tactic in Japan's beverage market—using scarcity and provenance stories to drive trial purchases.