Jp¥online 繁中简中EN2026/09/15

Over 210,000 Yen for iPhone 18 Pro Pushes Buyers Toward Used and Leasing Plans

Source: ITmedia ビジネス· Published: 2026/09/15 05:30 JST· Section: INDUSTRY & SUPPLY CHAIN
# iPhone# used smartphone# leasing plan# Japan consumers
Key Points
  • Top iPhone tops 210,000 yen, raising the bar for upgrades
  • More buyers turn to used handsets as demand climbs
  • Return-based leasing plans emerge as a cheaper path
  • How people buy phones in Japan is starting to shift
Analysis

With the top iPhone now above 210,000 yen in Japan, upgrading is no longer automatic. Buyers are splitting toward the used market and toward return-based leasing plans that turn a phone from an owned asset into something closer to a monthly rental. For Taiwanese readers, a hotter Japanese second-hand market means more room to find refurbished units, and Japan's response may preview Taiwan's own path as flagship prices keep climbing.

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